Managing Risk and Market Volatility are some of the most challenging aspects of wealth management. Consideration must be given to the time horizon for the investment – long-term vs. short-term, market conditions, diversification and quantifying risks vs. potential rewards. Every investor is different and should have a strategy that is customized to their individual needs and goals to withstand the risks and volatility that are always present in the markets. As independent advisors to our clients, we consider all these factors when constructing an investment strategy providing a balanced approach for the potential gains and also to protect the assets when conditions are not as favorable. The ultimate goal is to provide a personal rate of return for the client that allows them the opportunity to enjoy the more important aspects of their life.